How To Set up a Google Analytics 4 Account Your Step by Step Guide

Sign up for a Google Analytics account.

01▸ Head over to https://analytics.google.com and make sure you’re signed in to your Google account (the email that you used to sign up for any Google products — Gmail, Google Ads, Youtube, Google Tag Manager, etc).

02▸ If you don’t have an existing Google Analytics account. Click “Start measuring”.

In the account setup page, add an account name. If you’re not sure what name to give this account a good start, use an individual, company, or brand name.

Note: You can create multiple Google Analytics accounts. Also, It’s not recommended to use the name of your website as your account name as you will add it as a property later. One Google Analytics account can contain multiple properties.

03▸ Once done, click “Next”.

04▸ In the property setup, add a name for your property. The property name should be the name of your website or mobile app. Make sure to set the appropriate time zone and currency for your business/website/app. Then click “Next”.

05▸ Fill in the rest of your business details and click “Next”.

• Industry category — The niche that your business is in.
• Business size — How many employees do you have, including yourself?

06▸ Choose your business objectives and click “Create”. You can choose more than one objective.

07▸ Accept Google Analytics terms of service agreement.

08▸ Next, choose where you will collect your data, such as websites, android apps, or iOS apps. But for this tutorial, we’ll select Web.

09▸ Add your website URL and a name for this data stream to help you identify this data. Leave the enhanced measurement enabled by default. Then click “Create stream”.

10▸ You will then see a summary page of the data stream for your site. That means you have successfully created a Google Analytics 4 account.

11▸ From here, we recommend you connect your Google Analytics account to your website for tracking if you have not done so.